Archive for February, 2010

Have you ever wondered why we call article writing article marketing?  Well imagine you are a newspaper journalist.  What’s your job?  To write about a specific topic like news, sports, finance etc.  But how do you get your pay check?  The news paper needs people to actually read your story, or else they will not sell any papers.  Or if it’s web based they need advertising that can promote to your readers.  So with other words: If you are a journalist you are marketing something one way or another or else you are out of business.

So what’s the big deal about article marketing?  What are the real benefits from the hours of hours of writing?  There are a few and I will share them with you, but I will like to share a story with you first.  I did a research the other day on one of the most respectful article directories out there and wondered how many articles the top writer had written?  Can you guess?  Over 22 000 “unique” articles.  WOW, it blew my mind and I couldn’t help wondering how the hell he was able to do so.  To be able to pull that off you need to writhe 6 articles a day (every day) for 10 years straight, or you are really ambitious and would like to do it in a year, 60 unique articles a day for 365 days.  Do you wonder how he pulled it off?  I still do, but some of the answer is that it was a lot easier to get an article accepted a few years back even if there was another similar out there, and this guy has probably been around for a while.  Another option is to outsource your writing, but as far I have been able to find out you have to pay anything from $5-$10 per unique article.  So if he payed $10 for them, he just burned up 200 grands.  I don’t think he did that either.  It’s probably a combination of these elements (and few more I don’t know about).

Well enough of this “wonder man”, and back to basic.  I know a lot of you don’t like to writhe articles every day, because you need good content or else it lose some of it’s juice.  Start with once a week, do some reading on some topics you like and write your side of the story.

The single most important is that for each article you write and post to the article directories is that you will get quality back links from the article directories.  This is valuable because in Google’s eye these directories authority, meaning a link from an authority site is gold.  And the more you get of these kind of links, the better your site will rank.  I know this is a time consuming job, but like all marketers we use the loopholes we can.  When I write an article like this, I use jetsubmitter to help me create 20 different articles and then I post them to my selected list of article directories: .  It’ also A little bit of work, but nothing to compare to write 20 unique articles.  There are also another important thing to remember:  There are a lot of people that are writing an article and submit the exact same article to a number of directories, but don’t do that because Google hates duplicate content.

PS! The guy with 22 000 articles can be found on ezinearticles

There are other ways to increase your page rank with intern link and with anchor text.

To your ongoing success

André & Tom

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In the complicated world of SEO (search engine optimization) there are a lot of words that don’t make sense to people.  Have you ever wondered what exactly “anchor text” is, I sure have. I still meet marketers who have been around a while, but still don’t know what it exactly means, sure not what the benefit are.  Here are a simple explanation and how it can help your rankings with the search engines.  I like it simple.

Anchor text is the words on a page that is “hyperlinked” it’s the words on a site that are clickable.

If you read regularly on our blog you will find words like blogging, free traffic and Internet marketing a number of times, and you can almost always click on them, in which “blog”, “free traffic” and “internet marketing” is the anchor text like abowe

Anchor text should give your readers valuable information about the content of the page you’re linking to.  Here’s is the reason anchor text can be powerful:
*Search engines finds out what the page is about. If you use this the right way you can boost your ranking, especially in Google. Don’t use anchor texts like “click here” or “read this” because you are telling the search engines that the subject is “click here” or “read this. Use a key word phrase that is a relevant topic on the URL destination, and you will score points with the search engines.

You wouldn’t rank highly for “click here” or “read this” and it’s probably lot a lot of related search term to your site?  To illustrate the power of anchor text you can be on google’s first page for a key word phrase that isn’t mentioned anywhere else on the site.

There are some blogger that have some fun with this topic, and use anchor text for humorous phrases, they use what is called “google bombing” and they get highly ranked for these humorous phrases.  If it’s a low competitive keyword only a handful of anchor text will give you a first page position with google.  For highly competitive keyword you need hundreds and some time thousands of links.  Since January 2007 it’s harder to use “google bombing” but anchor text is still powerful.

If you have your link on other sites it is a good idea to provide the link in html format because you will then determine what’s in the anchor text.  However, you should not make your site look like one big link, so don’t overdo it but choose your anchor text and enjoy the ride up the page rank ladder.  Better ranking, more traffic and more bucks for you.

You can use anchor text in: external links (from other sites like article directories), internal links (from one internal page to another) and my favorite is to link back to your main domain from all sub-domains/pages.   It’s vice to keep in mind that there are real people that are reading your sites, so the anchor text needs to make sense to the reader.  Because when you have a nice flow of new readers every day, and old visitor’s are back all the time, your traffic will at some point reach the tipping point.

To your ongoing and a bit easier Internet marketing success
André & Tom

Twitter us here

This will be a short but powerful post.

How would you react if I told you that you can increase your page rank for your site, increase your search engine rank and thereby increase your sales without any incoming links?  You can do this just by manipulating the links within your site.  This works almost every time just by letting the pages within your own sites linking back to your home page and vice-versa.

I order for this to work I assume your site have some sort of pagerank.  The way this works is for example if your site have a pagerank of 2, then you link it to your other sites within your site and back. Say you have three pages addition to your homepage and you link to all three google will divide your page rank in three and give each of your sites a page rank of 0.66.  A site just put out there have a page rank value of 0.12 – 0.15 (these numbers are not accurate but it’s in that area) plus 0.66 they get from the home page they will each have a page rank of minimum 0.78.  If they link pack to the home page you will almost immediately increase your authority with google.  And you know your math so if you have 500 hundred article pages on your site linking back and forth for the same key word phrase using this strategy it becomes extremely powerful.  Page rank are some what exponential and the details are a bit complicated and no one knows exactly what’s behind google’s black box, so you can’t multiply 0.78 x 500 obviously but you will increase your page rank significantly.  You can essentially run your own article directory without any incoming links e.g ezinearticle.com.  This is called the simple pyramid diagram and works best if you have one keyword phrase.  But if you have several keyword phrases on your site, simply create one pyramid for each keyword phrase.

Another way is if you have two sites with a page rank of 2 each.  They both link back to each other, and the second page also links to your three other pages giving them a page rank of 0.12 + 0.66, and they link back to site one.  This is extremely powerful.

If you wanna see a great video about this topic, here is a link to Chad Kimball’s blog where you will find a lot of free and excellent content: chaddo.com.  Or if you are new to the internet marketing world this is a great place to start your journey (besides our blog;-): thirtydaychallenge.com.

Another great way to build authority links to your site is to submit your site to Directories.  You can view an example here: Directory Storm Directory

To your ongoing online success

Andre & Tom

Twitter us here

Today we’ll cover a very important plugin that you should get immediately if you already haven’t installed it on your WordPress blog.

Ping Optimizer
In fact, if you have been using WordPress for a long time then by now your blog probably has been banned from ping services and you don’t even know it.

Read below to learn how some major flaws in WordPress’s pinging system can get your blog banned and make it lose precious traffic.
Answer these questions:

• Why are blogs more powerful than ordinary websites?
• Why do search engine easily index blogs while other websites struggle to get indexed?
• Why do blogs attract more traffic than ordinary websites?

The answer is the blog’s ability to PING. Its not just a geeky term. Its a lot more powerful tool and process than you have imagined. “Whenever a blog pings, many background processes happen which get your blog quickly indexed by search engines as well as bringing traffic from many other sources.”
Read the rest of this entry »

This is just a post against all the hype around weight loss….

Five years ago I was watching a show on CNN.  It was an interview with someone who talked about some things that really got my attention.  He was talking about taking control of your own life and “if you can dream it you can achieve it”.  It was right up my alley.  I did a Google search on this guy and it turned out that he was quite a famous man in the US.  It was Antony Robbins.  After doing a lot of research I decided to attend a live seminar in London. Two months later I was attending his UPW (Unleash The Power Within).  It was a four day seminar lasting 10-12 hours every day but it felt like 3-4.  It was truly a life changing experience to me, and I know that you can achieve what ever you put your mind to.  However, the reason I write this article is that on the last day the seminar was about health.  I heard one of the most powerful statements I have ever heard about health or weight loss ever, and it was like this: “Nothing tastes as good as being healthy feels”.  I remember this statement as it was yesterday and even if it’s a cliché it’s as true as it can be.  Because think about this:  Why do we eat?  What do you feel when you eat something good?  You feel good of course, but for how long? At least not as long as being healthy feels.  The pleasure of food that isn’t good for you last only a fraction of time what the feeling of being healthy does.  It can last a lifetime, a long and healthy lifetime.

So if we take it a step further, what will you be able to do if you on a regularly basis feel great about yourself?  Will you be more creative, attractive, fun, lovable, sexy, outrageous?  Will you have more energy, sleep better, be more present in everyday life?  You bet you will, and you deserve this kind of abundant life and you can have it.  You have the power to live this kind of life within you.  That’s what this seminar was all about.  I have ever since lived more or less after this motto “nothing tastes as good as being healthy feels” and I would like you to do the same.  Weight loss is just a bi-product of being healthy and you deserve to be healthy, in fact it hasn’t any thing to do with weight loss, it’s all about being healthy and enjoy life.

To your continued good health and online success

André & Tom

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