Hi fellow marketers!

Article marketing is a powerful tool that you can use to attract a lot of visitors to your website. It’s a subject that we can write years about.  How article marketing works is that you write an interesting article and submit it to an article directory.  Then when your article is read by the directory’s visitors and they like it and want to see more of your work, they click on the link you provide in the resource box (which links back to your website).

You need to write and submit articles that are inspiring, attention grabbing and captivating.  Your articles should be informative and educational. In short, they should be valuable to the reader.  If you create these valued articles, they will be read by hundreds of readers who will click on the link in your resource box that links back to your web page and which in turn gets you the traffic you desire. So the question is, how do you create these powerful articles?

Be honest (it’s hard sometimes for a internet marketer)
To begin with, you need to write simply and honestly.  This creates an element of trust and it also helps your reader relate to you.  If your reader feels a connection with you and trusts you, he is more likely to click on your link to get more information.  He feels he can trust you to provide what he is looking for and that trust makes him more apt to buy the product or service you have to offer. One good way to get that connection with your reader is to include a lot of ‘you’ and ‘yours’ in your writing.  This draws the reader into the article.  It isn’t just about some random ‘we’ or ‘they’ person, the article involves him.

Benefits
Another way to attract your reader’s attention and to help him become involved in your article is to include the benefits and features of what you are offering in the article.  Tell the reader what he can benefit from by using your service or buying your product.  Make the article all about him.  It’s the ‘what’s in it for me?’ ploy.  Answer that question for your reader and you will have him sold. Make your article readable for your reader too.  Don’t use overlong paragraphs.  Try to get each point you present across in two or three sentences.  That makes your words short and to the point, a feature that your reader will appreciate.

Use powerwords
Use power words in your articles as well.  Words like ‘dynamic’, ‘powerful’, ‘exciting’, and ‘fantastic’ are all power words.  Of course, there are many more and by using these words you add strength to your writing.

New points
You also need to ensure that your article contains new, interesting, valuable information for your reader.  Find some new point to include that your reader may not have been aware of before. Try to find a new slant to an old topic.  Include a new trend that may have developed in your field.  Search the internet for ideas (but be sure they are new and fresh). Powerful articles that entice your reader encourage your reader to find out more about you. They want more of what you have already given them so they are more likely to click on the link you offer.  That is what article marketing is all about—creating powerful article to entice your reader to follow through to your website so that you can make a sale and become an internet success.

Until next time, follow your dream and become a Quality Networker

To your success
André & Tom

Be inspiriing

One Response to “Creating Power Articles, how?”