The very first steps of any online marketer’s/businesses careers should be to get an AUTORESPONDER service and a LANDING page.  We’ll cover the two subjects in more details below.

AUTORESPONDER
What?
An Autoresponder is an automatic mail machine, i.e. it sends out predefined mails, in the intervals you define, to a set of recipients.
Example:  You have a mailing list of 100 recipients.  You have 20 written mails you like to send your recipients, starting with mail 1 now, mail 2 in 2 days, mail 3 in 10 days, mail 4 in 11 days etc etc..

Why?
The reasons for having an autoresponder service are many, but we just list the most important ones;

- You build your OWN list of leads.  Many programs have autoressponders built in them, but if they close or for any reason  vanish, ALL your leads will vanish as well. You have probably heard the phrase “The money is in your list”, and that is absolutely true.  Just imagine to build a list of many thousands leads/buyers, just to lose them because a company shut down.  Don’t let that happen, set up your autoresponder service and protect your “gold”.

- You save a lot of time.  This is AUTOMATIC and as soon a lead/person subscribe to your list, the predefined mails are being sent out in the frequency you have defined.  Works like a clock.

- You can send new mails to your list whenever you want.  There are no restrictions and if you have valuable information to give your list, just write the mail and send it.

How much does it cost?
Well, there are different services out there, but we recommend Aweber.  The is by far the most reputable service out there, and it’s used by thousands of online marketers and businesses.  The cost is $19.00 a month (you can also subscibe to a more advanced service at Aweber, but this is more than good enough), and it’s worth every penny.  Include that in your cost budget.

This a a fantastic tool and a MUST have for any networker, internet marketer, and online business.  Check it out here

LANDING PAGE
What?
Simply put, this is just a form on a website where a person leaves his/her contact details, i.e. name, email address and maybe telephone number.

Why?
All online businesses should have a place where people can leave their contact information in order to receive more information.  This is the easiest way to get people to ask for more information, and the percentage doing this instead of writing an email is MUCH higher.  The higher percentage you get, the more leads you get and finally the more sales you get.

How much does it cost?
This is free as you just have a form on your webpage, but if you find it difficult you can use some tools or websitebuilders that take you through this step by step.  There are different pricing of these tools, but please check under “Resources” for some recommendations.

CONNECT THE LANDING PAGE WITH THE AUTORESPONDER
This is done very easily, and by adding a code to your or your company’s webpage the connection is made.  The subject is thoroughly described at Aweber.  By connecting the two, the contact information a person leaves on your landing page is automatically added to your autoresponder mailing list.

If you have any questions or need some help, do not hesitate to contact us.

To YOUR success
Tom & Andre

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