Have you ever wondered why we call article writing article marketing?  Well imagine you are a newspaper journalist.  What’s your job?  To write about a specific topic like news, sports, finance etc.  But how do you get your pay check?  The news paper needs people to actually read your story, or else they will not sell any papers.  Or if it’s web based they need advertising that can promote to your readers.  So with other words: If you are a journalist you are marketing something one way or another or else you are out of business.

So what’s the big deal about article marketing?  What are the real benefits from the hours of hours of writing?  There are a few and I will share them with you, but I will like to share a story with you first.  I did a research the other day on one of the most respectful article directories out there and wondered how many articles the top writer had written?  Can you guess?  Over 22 000 “unique” articles.  WOW, it blew my mind and I couldn’t help wondering how the hell he was able to do so.  To be able to pull that off you need to writhe 6 articles a day (every day) for 10 years straight, or you are really ambitious and would like to do it in a year, 60 unique articles a day for 365 days.  Do you wonder how he pulled it off?  I still do, but some of the answer is that it was a lot easier to get an article accepted a few years back even if there was another similar out there, and this guy has probably been around for a while.  Another option is to outsource your writing, but as far I have been able to find out you have to pay anything from $5-$10 per unique article.  So if he payed $10 for them, he just burned up 200 grands.  I don’t think he did that either.  It’s probably a combination of these elements (and few more I don’t know about).

Well enough of this “wonder man”, and back to basic.  I know a lot of you don’t like to writhe articles every day, because you need good content or else it lose some of it’s juice.  Start with once a week, do some reading on some topics you like and write your side of the story.

The single most important is that for each article you write and post to the article directories is that you will get quality back links from the article directories.  This is valuable because in Google’s eye these directories authority, meaning a link from an authority site is gold.  And the more you get of these kind of links, the better your site will rank.  I know this is a time consuming job, but like all marketers we use the loopholes we can.  When I write an article like this, I use jetsubmitter to help me create 20 different articles and then I post them to my selected list of article directories: .  It’ also A little bit of work, but nothing to compare to write 20 unique articles.  There are also another important thing to remember:  There are a lot of people that are writing an article and submit the exact same article to a number of directories, but don’t do that because Google hates duplicate content.

PS! The guy with 22 000 articles can be found on ezinearticles

There are other ways to increase your page rank with intern link and with anchor text.

To your ongoing success

André & Tom

Twitter us here

One Response to “Article marketing vs article writing, what’s the difference?”